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They supported NT quite well on 3 platforms, but the platforms didn’t take off, either because the applications weren’t there or the users weren’t there (another chicken & egg problem), and MS slowly dropped off their support of NT on those platforms. Otherwise, short of keyboards and mice, MS has never really performed well in the hardware markets they’ve entered. In some cases the markets were usually not as big as they thought (such as set-top internet, which they seem to have renewed their marketing push for recently as they try to leverage the also-not-very-strong MSN branding). In other cases they’ve seen slower-than-expected adoption (such as the XBox and PocketPC).
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In any case, they’ve rarely just dropped it and moved on when it comes to hardware (unlike some of their failed software efforts which they tend to shovel under the rug as soon as they realize no one’s looking). You want to listen to music? Buy a stereo! They usually push on it until everyone thinks it’s dead, then they stand it back up, dress it in some new clothes, and put it on wheels so they can push it a little easier. Watch movies? Get a DVD player and a nice TV/Home theatre. I mean Apple makes a couple of nice devices. I think they really have a future in consumer devices for people who like to spend extra ducats on the whole “package” of slick, white uber designed stuff.
They need to stick with that MO and get moving.
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Just make portable devices, for people who like to think they are cool and sleek and hip. On the otherhand, they should get out of the computer market and pronto. There is nothing worse than the legions of self professed experts that Apple’s condecending lie filled marketing strategy unleashes into the world of computing. They need to get serious about the XServe as well. My proposal: Make the XServe a $5000 pretty looking faceplate you can screw on your more useful Solaris/Linux/Unix/NT based 1U server. I guess the real clarification needs to be made – getting Apple back to the top of what? Apple has no strategy for the damn things except for selling pretty things for people who like to spend a bundle. I don’t think Jobs wants Macs to control 95% of the market. Well, maybe in some strange drug-induced trance. But in the real world it’s obvious that they at least they want to greatly grow their market-share. So how do they do that? In the home front, it’s obvious. That’s what the digital hub concept is all about. I expect to see Macs tying in to more and more of the other electronics around the house. Both to give people more reasons to buy macs and to generate revenue (and profit!) themselves. I really think iPod is just the beginning.
A phone that integrates with my computer (so it can use the address book, for instance) would be great.
There are lots of things they could do.īut Apple seems to be trying to work their way into business as well. Probably the first step will be to get back into the creative businesses. With fast powermacs coming soon able to connect easily to xServe render farms Apple can make some inroads.
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It also sounds like they are working on full productivity software.
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They already have a powerpoint replacement (Keynote) and are rumored to be working on an Appleworks update including a lightweight database (they need something to compete with Access). The last piece of that puzzle (and one I hope they will choose to go after) is a Microsoft Project replacement. Project is everywhere in the office (at least in IT) and there needs to be a good Mac equivalent for Macs to be taken seriously in the office.
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